The price was four hundred and twenty thousand dollars. One director, a dapper Spaniard named Ales Ortuzar, sidled up to the table. Zwirner tended to collectors and checked in with his staff at a corner table, where an assistant collated sales and inventory information, which directors could track on their iPads. There were paintings by Elizabeth Peyton, Neo Rauch, Martin Kippenberger, On Kawara, Yayoi Kusama, Luc Tuymans, and Lisa Yuskavage, among others, and sculpture by John McCracken and Donald Judd. The Zwirner booth was about the size of a couple of shipping containers, with work mounted on both sides of various walls. Some strolled over to this or that work of art. Within moments, most of the Zwirner directors had paired off with collectors, as at an officers’-club dance. The doors parted, and the buyers poured in. Bellatrix Hubert, a Zwirner partner, pantomimed a gesture of being slammed by an incoming flood. A few minutes before the doors opened, they took up positions in a sales-floor spread defense. (The Swiss dealer Ernst Beyeler, who died in 2010, was one of Art Basel’s founders and its presiding spirit.) Zwirner comes in force: he had about a dozen salespeople with him, a mixture of partners, directors, and associates, as well as a platoon of assistants and art handlers. The Zwirner booth was just past the Fondation Beyeler’s. Through a window in the door, you could see, down the hall, the dealer David Zwirner, with his sales staff huddled around him, as though for a pep talk. On the morning of the preview, after a champagne breakfast in the panopticon, the V.I.P.s gathered at the doors, under the watchful eye of guards in berets and dark crewneck sweaters. Upstairs, for the most part, was younger work, exhibited by smaller galleries. The bottom one featured blue-chip art, offered by the powerhouse dealers Picassos and Warhols could be seen among more contemporary work. The dealers’ booths were arrayed along two vast rectangular grids, which enclosed a circular courtyard that resembled a panopticon. The meat of the fair was in a gigantic convention center on the east side of the Rhine. The international art circuit can be gruelling, which is why pretty much everyone who participates in it takes off the month of August, to recuperate. After those two days, there isn’t much left for sale, and it becomes less a fair than a kind of pop-up museum, as the V.I.P.s, many of whom have come to Basel from the Biennale in Venice, continue on, perhaps to London for the auctions there. It’s when the collectors who can afford the good stuff are allowed in to buy it. In many respects, the preview is the fair. Prior to the official opening of Art Basel, the annual fair in Switzerland, there is a two-day V.I.P. If there’s a door they’re eager to pass through, and hundreds of equally or even more important people are there, too, they get as close to the door as they can, claim a patch of available space as though it had been reserved for them, and maintain enough distance to pretend that they are not in a line. They don’t want to stand behind anyone else, or to acknowledge wanting something that can’t immediately be had. Very important people line up differently from you and me.
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